What is "Beauty"?

I really love the new Dove campaigns. Their marketing agency must be getting some bigtime kudos, especially for coming up with the 'Evolution' ad they have recently put out. It's so big that it has made it to the formidable YouTube.

Check out the video below and let me know what you think! Is beauty really only skin deep?

Here's another video, a little longer at just under 3 minutes...but what the heck is wrong with our society?!?!?!